Hide Price & Add to Cart for WooCommerce

What it does

Hide Price and Add to Cart for WooCommerce lets you hide product prices, the Add to Cart button, or both, with rules. Each rule says who it applies to (users, roles or guests) and which products (all products, or chosen products, categories, tags and brands). The price can be replaced with your own text, and the button with text or a styled link button.

Rules work on shop, category and search listings and on single product pages, for simple, variable, grouped, external and subscription products. Use it to keep prices private until buyers log in, to run a browse-only catalogue, or to send buyers to a quote or contact page.

Hide Price and Add to Cart Pro for WooCommerce is an add-on: it needs the free plugin and adds options to every rule. You can replace the button with a Contact Form 7, WPForms or Gravity Forms form, exclude roles, target countries, schedule rules and keep hidden prices out of structured data.

Where to find it: WooCommerce → Hide Price Rules

Requirements

• WordPress 6.2+ and PHP 7.4+
• WooCommerce 8.2+ (the plugin shows an admin notice and does nothing until WooCommerce is active)
• Pro: the free Hide Price and Add to Cart plugin, version 1.0.2 or newer, installed and active
• Pro, optional: Contact Form 7, WPForms or Gravity Forms for the form replacement
• Compatible with WooCommerce High-Performance Order Storage (HPOS) and the block-based Cart and Checkout

Installation

1. Free: go to Plugins → Add New, search for “Hide Price and Add to Cart”, then install and activate it. You can also upload the zip under Plugins → Add New → Upload Plugin.
2. Pro: keep the free plugin installed and active. Upload the Pro zip under Plugins → Add New → Upload Plugin and activate it. If the free plugin is missing, Pro shows a notice with an Install the free plugin or Activate the free plugin button.
3. Pro: there is no licence key to enter. Once active, Pro adds two boxes to every rule and a Hide Price tab under WooCommerce → Settings.

Hide prices from guests

1. Go to WooCommerce → Hide Price Rules and click Add New.
2. Give the rule a title, for example “Guests: login to see prices”.
3. In Hide price & Add to cart, tick Hide Price? and enter “Login to see prices” in Replace text with price.
4. Tick Hide Add to cart?, choose Replace with custom link button, enter “Apply for an account” in Text/Button Text and your registration page URL in Custom link.
5. In Users & Roles, select Guest (not logged in) under Include user roles.
6. In Products & Taxonomies, tick All products.
7. Click Publish, then check the shop in a private browser window.

Settings reference

How rules are matched

Only published rules are used. For each product, the plugin goes through the rules with Hide Price? ticked, newest first, and uses the first one whose users or roles match the visitor and whose products include the product. The Add to Cart button is handled the same way with the rules that have Hide Add to cart? ticked, so one rule can hide the price and another the button.

A rule with no users and no roles applies to everyone. A rule with All products unticked and no products, categories, tags or brands selected applies to no products. For variations, the parent product’s rules are used.

What visitors see

A hidden price is replaced with your text wherever WooCommerce prints the product price. On shop and category pages the button is replaced with your text or link button. On the product page the add-to-cart form is removed and your text or button is shown in its place; for variable products it appears in the variation area.

Hiding the button does not change whether a product can be bought, and prices are left alone in WooCommerce REST API (wc/v3) responses used by back-office tools. The Store API used by block themes is covered.

Changing the templates

Copy a template into your theme to change its markup:

• Replacement text: yourtheme/woocommerce/wm-hide-price/text/style-one.php
• Link button: yourtheme/woocommerce/wm-hide-price/custom-link/style-one.php
• Pro form: yourtheme/woocommerce/wmhp-pro/forms/form.php
• Pro shop-page button: yourtheme/woocommerce/wmhp-pro/forms/loop-button.php

Pro: forms, countries and schedules

To use a form, tick Hide Add to cart?, then in Replace Add to Cart with a form choose the form plugin under Replace with and pick the form. Only active form plugins can be chosen. The form shows on the product page where the button was; on shop pages a button links to the product.

In Advanced conditions, logged-in customers are matched on their saved billing country and guests on WooCommerce geolocation. If the country cannot be found, an “Only these countries” rule does not apply and an “Except these countries” rule still does. The rules list gets a Pro conditions column summarising each rule.

Free and Pro compared

Troubleshooting

For developers: hooks

Add these to a small custom plugin or your child theme’s functions.php, never to the plugin itself, so updates keep your changes.

<?php
// Link the replacement price text to the My Account page for guests.
add_filter( 'woomanagers_replace_price_text', function ( $text, $rule_id, $product ) {
	if ( is_user_logged_in() || '' === $text ) {
		return $text;
	}
	return '<a href="' . esc_url( wc_get_page_permalink( 'myaccount' ) ) . '">' . esc_html( $text ) . '</a>';
}, 10, 3 );

Uninstalling

Deactivating the free plugin stops every rule straight away; prices and buttons show normally again. Deactivating Pro leaves the free rules working without the Pro options.

When you click Delete for the free plugin on the Plugins screen, it asks whether to keep your data: Keep my rules leaves the Hide Price Rules and settings in the database, so reinstalling brings them back; Delete rules too removes every rule and the plugin settings. If Hide Price Pro or the B2B Managers Suite is installed, the rules are always kept, because they use them. Deleting another way (bulk delete or WP-CLI) asks nothing and keeps the data.

Deleting Pro removes the Pro options stored on each rule (form choices, excluded roles, countries and schedules) and the Visitor location and structured-data settings. Your rules and the Users and roles and Products and taxonomies switches are kept, because the free plugin still uses them.

Questions people ask